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A new American Eagle advertising campaign centered around actress Sydney Sweeney is credited with propelling the company’s stock by more than 15% this week.
At the close of trading on July 22nd, American Eagle’s stock was priced at $10.20. The campaign with Sydney launched the following day. By Thursday morning, the stock peaked at $12.00 before closing the week at $11.76 — marking a 15.29% increase and an estimated $310 million boost to its market valuation, driven largely by the campaign’s viral success and a surge in online investor interest.
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