Demna is leaving Balenciaga to become the new artistic director of Gucci, tasked with jolting the Italian fashion house out of its doldrums with a gust of strong creativity.
“Demna will bring to Gucci something exceptional. His way of defining fashion today is pretty unique, and this is what Gucci deserves and needs for the future,” Gucci chief executive officer Stefano Cantino said, speaking to a clutch of reporters summoned to the Paris headquarters of Gucci’s parent company Kering for the announcement.
“We are in agreement that Demna is one of the best creative directors of his generation, without any doubt,” he added. “He has proven his capability to reshape Balenciaga during his tenure, its identity and, of course, its fashion point of view.”
At Cantino’s side was Francesca Bellettini, Kering deputy CEO in charge of brand development, who noted Demna would wrap his tenure at Balenciaga with an haute couture show on July 6 and start at Gucci shortly after.
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