Analysing the biggest trending topics in fashion including Chanel’s big investment in the Oxford Vs Cambridge boat race, the controversy around digital AI models being used in the fashion and fast fashion brands like gap going premium.
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The historic race between Oxford and Cambridge Universities was established nearly 200 years ago in 1829. It is the oldest major sporting event in the UK, with the dark and light ‘Blues’ crews of eight rowers pitted against each other on the River Thames every year in the Spring.
The 2025 edition of The Women’s Boat Race and The Men’s Boat Race will take place on Sunday 13 April along the 4.25 miles of the Championship Course between Putney and Mortlake in London. The Boat Race is attended by over 250,000 spectators on the riverbank, broadcast live on the BBC, and watched by millions globally on television. It has become a treasured highlight in London’s sporting calendar.
The long-term partnership is an expression of a shared philosophy, one of an uncompromising pursuit of excellence which relies on collective effort to succeed. Boat Race Day encapsulates the raison d’être of Oxford and Cambridge: to develop and showcase exceptional talent, in the same way the House of CHANEL supports outstanding creative expertise.
CHANEL has had its roots in sport since it was founded in 1910. Inspired by sporting attire predominately worn by men of the time, Gabrielle Chanel was an active sportswoman herself and used materials such as jerseys, and tweeds and created trailblazing designs. These designs gave women the freedom of movement – to ride horses, cycle, and most importantly to choose how they dressed and who they wanted to be.
CHANEL was the first luxury house to launch its own fragrance in 1921 and its own high jewellery collection in 1932. Decades later in 2000, CHANEL launched the iconic J12 unisex watch – the name inspired by the J Class 12-metre race boats from the early 20th century.
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A year and a half into its turnaround, Gap is undertaking its most ambitious project yet: a new label.
On Thursday, the brand will launch the first full GapStudio collection, a premium line that aims to translate for the masses some of the red carpet energy Zac Posen has brought to the brand since his appointment as Gap Inc. creative director early last year. The 24 styles include bubble skirts, corset tops and other looks that are meant to feel more fashion-forward than Gap’s typical basics.
At $80 to $250, they’ll be sold at a more upscale price point as well. In dipping a toe into the category above mass fashion, Gap is looking to compete with the likes of J.Crew, Inditex’s Massimo Dutti and H&M’s elevated sister brand, Cos.
The official launch of the line — GapStudio released an inaugural capsule collection for holiday 2024 — comes on the heels of a remarkable year for the Gap Inc. group, which also owns Old Navy, Athleta and Banana Republic. In the fiscal year ending Feb. 1, comparable sales grew in every quarter.
But Gap Inc. still has a long way to go. Its net sales of $15.1 billion last year lags behind the $16.4 billion the company generated a decade prior, when it was already struggling to adapt to shifting market forces, including fast fashion competition from Zara and H&M, and more recently, Shein and Temu.
GapStudio is in some ways an answer to the challenge posed by those rivals. Designed and developed by Posen, GapStudio will also house his special projects for celebrities and red carpet dressing, such as the satin two-piece set for actor Timothée Chalamet on his Oscars press tour last month and a viral shirtdress Posen designed for Anne Hathaway last summer.
During a tour of the new GapStudio atelier in New York last week, Posen said it was that look that led to the creation of the new line.
“Within two weeks of her wearing the dress, we’d sold out of it, and I posed this amazing question that [Gap Inc. CEO Richard Dickson] often asks, which is ‘What if? Why not?‘” Posen said.
While GapStudio will not adhere to a strict cadence of drops, its seasonal collections will augment Gap’s main line with more trend-driven pieces and an edgier point-of-view, according to Posen. (Mario Sorrenti)
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