Yatreda, named after a childhood nickname, is a family art collaborative in the NFT world that celebrates Ethiopian history. Kiya Tadele, who was born in Ethiopia, was a co-founder. Kiya learned about lighting and editing while modelling in Addis Abeba. Yatreda is the first project over which she has complete control. She modelled in some of the NFTs, cast others, arranged the shows, and photographed them.