April Reign is a media strategist and advocate for diversity and inclusion.She is best known for creating the hashtag #OscarsSoWhite, which prompted the Academy of Motion Picture Arts and Sciences to diversify its membership. Reign is also the CEO of Reignstorm Ventures, where she advocates for the representation of marginalized communities in all areas of the arts and tech . In 2019, Reign was named as an equity advisor to cosmetics retailer Sephora, working with them to eliminate racial bias in stores . In 2020, she partnered with Overture Global to create a new digital content studio called Ensemble, aimed at creating content by and for people of color.